Lead generation shouldn't be a commodity exchange. You want to work with a partner who can help you close more customers - not just hand over a list.
This guide tells you exactly what to ask when looking for a lead generation company. Use these questions to help you find the right lead gen company that will work with your organization and get to the results you want.
A solid lead generation strategy can make all the difference in whether your company is growing or shrinking. Don't settle for the cheapest or the flashiest options. Look for the partner that focuses on bringing you new customers, not leads.