Download this guide to understand how to secure sales meetings with cold potential buyers. Enclosed is a step-by-step framework to identify your targets and the best tactics in which to prospect them by calculating ICPs and Buyer Personas.
Your ideal customer profile (ICP) is the type of company you want to sell your product or service to.
Your buyer personas are the individuals within your ICP that will make or influence the decision of whether or not to buy your product or service.
This guide is made for the RULE not the EXCEPTION. In the vast majority of cases, the guidebook is accurate and actionable.